Pandora is more than just a moon of Saturn. In fact, it is also a well known Danish jewellery designer. Today it's predominantly known for its creation of charms and associated charm jewellery. Pandora has produced literally hundreds of different varieties of charms that are sold around the world. These charms are undoubtedly the company's top seller, but they also make other lines of jewellery too. These include earrings, anklets, pendants and watches.
The company Pandora began under the leadership of married couple Per and Winne Enevoldsen. Per had begun his career as a goldsmith. It wasn't until 1982 that he took the plunge and bought his own jewellery shop in Copenhagen, Denmark. During this time, Per and Winnie regularly travelled to Thailand in search of jewellery to sell. Theses visits would sow the seeds of the company's evolution.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
The company underwent several key changes by 1987. To begin with, the production facility was moved to Denmark. Lone and Winnie operated out of a headquarters that they set up in the capital. The word "Productions" was dropped from the name so that the company was now called "Pandora". And finally, the decision was made to stop acting as a jewellery retailer. From now on Pandora would strictly be a jewellery producer and wholesale merchant.
In 1996 Pandora garnered another jewellery designer in the form of Lisbeth En Larsen. She was selected to work alongside Lone Frandsen. Their brief was to create and clearly define a mode of jewellery that would make Pandora stand out from the crowd.
They struck gold in 2000 with the unveiling of the first line of Pandora charms and charm bracelets. The timing could not have been better because charm bracelets were becoming fashionable once more. Pandora used the slogan "one charm for every unforgettable moment in your life" to accompany the launch of their bracelets. This helped to capture the imagination of the public and set Pandora charms apart from their rivals. The charms themselves were made from very good quality materials. These included 14 carat gold charms and also charms made from sterling silver. There was also a selection of beautifully coloured murano glass charms. These had been hand made on the island of Murano in Italy. This Venetian island is renowned for its hand-blown glass. The charms were a big hit on release. This was largely down to the huge selection on offer combined with the quality and affordable price tag.
An added benefit was the simple fact that each and every charm was designed with Pandora's patented threading technique. This meant that each charm would have to be twisted over the end of the Pandora bracelet to safeguarded it. This resulted in being a clever tactic by Pandora. It provided a failsafe that purchasers could basically only screw their Pandora charms onto a corresponding bracelet. Pandora charms simply would not fit onto rival brand. Other types of charm wouldn't work on Pandora bracelets either. Once you were a Pandora customer, it made sense to stay a Pandora customer.
The company Pandora began under the leadership of married couple Per and Winne Enevoldsen. Per had begun his career as a goldsmith. It wasn't until 1982 that he took the plunge and bought his own jewellery shop in Copenhagen, Denmark. During this time, Per and Winnie regularly travelled to Thailand in search of jewellery to sell. Theses visits would sow the seeds of the company's evolution.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
The company underwent several key changes by 1987. To begin with, the production facility was moved to Denmark. Lone and Winnie operated out of a headquarters that they set up in the capital. The word "Productions" was dropped from the name so that the company was now called "Pandora". And finally, the decision was made to stop acting as a jewellery retailer. From now on Pandora would strictly be a jewellery producer and wholesale merchant.
In 1996 Pandora garnered another jewellery designer in the form of Lisbeth En Larsen. She was selected to work alongside Lone Frandsen. Their brief was to create and clearly define a mode of jewellery that would make Pandora stand out from the crowd.
They struck gold in 2000 with the unveiling of the first line of Pandora charms and charm bracelets. The timing could not have been better because charm bracelets were becoming fashionable once more. Pandora used the slogan "one charm for every unforgettable moment in your life" to accompany the launch of their bracelets. This helped to capture the imagination of the public and set Pandora charms apart from their rivals. The charms themselves were made from very good quality materials. These included 14 carat gold charms and also charms made from sterling silver. There was also a selection of beautifully coloured murano glass charms. These had been hand made on the island of Murano in Italy. This Venetian island is renowned for its hand-blown glass. The charms were a big hit on release. This was largely down to the huge selection on offer combined with the quality and affordable price tag.
An added benefit was the simple fact that each and every charm was designed with Pandora's patented threading technique. This meant that each charm would have to be twisted over the end of the Pandora bracelet to safeguarded it. This resulted in being a clever tactic by Pandora. It provided a failsafe that purchasers could basically only screw their Pandora charms onto a corresponding bracelet. Pandora charms simply would not fit onto rival brand. Other types of charm wouldn't work on Pandora bracelets either. Once you were a Pandora customer, it made sense to stay a Pandora customer.
