Before what everyone sees today as luxury watches, earlier civilizations marked the time of the day using sundials or other related instruments that they deemed appropriate. These timings, however, were relative and not dependable as each settlement positioned their devices differently. The clock, introduced in the 14th century was better designed, more regulated and provided more reliable time keeping information.
With improvements to the bulkier mechanical clocks, smaller and more efficient clocks came into production. These were soon replaced by pocket watches and later wrist watches. At this point, the demand was still purely based on the function of the device, timekeeping.
The social competition that came with the emergence of social classes led to the need for production of different kinds of watches to be sold to the members of the different classes at prices they could afford. For the middle and upper class, they needed something that could match their lifestyles and affluence.
As the size of the middle class increased in virtually every corner, the demand for status goods increased proportionately. The increased disposable incomes with coupled an insatiable need by individuals to be in vogue contributed to the influx these goods. Watches have since ceased to be just timekeeping devices. They have become a fashion accessory and a status symbol. Top of the range, state of the art and highly ornamental devices have replaced the basic watch.
The attraction to these objects seem to stem from their minute attention to detail with which they are made, the over the edge elegance and silent sophistication that they come with. Both men and women, casual or dressy appear to be in search of timepieces that offer a subtle yet catchy touch.
Purchasing luxury watches may also provide the promise of not needing to shop anymore. The appeal is that nothing is higher. This stems from the belief that there is nothing left to buy. The best of the best has been acquired. It is the necessity that begins when necessity ends.
With improvements to the bulkier mechanical clocks, smaller and more efficient clocks came into production. These were soon replaced by pocket watches and later wrist watches. At this point, the demand was still purely based on the function of the device, timekeeping.
The social competition that came with the emergence of social classes led to the need for production of different kinds of watches to be sold to the members of the different classes at prices they could afford. For the middle and upper class, they needed something that could match their lifestyles and affluence.
As the size of the middle class increased in virtually every corner, the demand for status goods increased proportionately. The increased disposable incomes with coupled an insatiable need by individuals to be in vogue contributed to the influx these goods. Watches have since ceased to be just timekeeping devices. They have become a fashion accessory and a status symbol. Top of the range, state of the art and highly ornamental devices have replaced the basic watch.
The attraction to these objects seem to stem from their minute attention to detail with which they are made, the over the edge elegance and silent sophistication that they come with. Both men and women, casual or dressy appear to be in search of timepieces that offer a subtle yet catchy touch.
Purchasing luxury watches may also provide the promise of not needing to shop anymore. The appeal is that nothing is higher. This stems from the belief that there is nothing left to buy. The best of the best has been acquired. It is the necessity that begins when necessity ends.
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